Privacy Policy
Privacy Policy Last updated: October 4, 2026
Rio Colorado Dental Group (“Rio Colorado Dental,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us through riodental.com.mx.
This Privacy Policy explains what information we collect through our website, how we use it, when it may be shared, and the choices available to you regarding your personal information.
Rio Colorado Dental Group is located in San Luis Río Colorado, Sonora, Mexico. Our handling of personal information is governed primarily by Mexico's Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares or “LFPDPPP”) and other applicable Mexican laws.
If you have questions about this Privacy Policy or the use of your personal information, you may contact us at info@riodental.com.mx.
1. Who We Are
Rio Colorado Dental Group is a dental clinic located at:
Av. 16 de Septiembre and Calle 7 #99
Col. Comercial
San Luis Río Colorado, Sonora 83449, Mexico
Website: riodental.com.mx
Email: info@riodental.com.mx
Rio Colorado Dental Group is responsible for personal information collected through this website.
2. Information We Collect
When you submit a consultation or contact form through our website, we may collect:
First and last name
Email address
Phone number
Dental service you are interested in
Information you voluntarily provide in the comment or message field
We may also receive basic technical information normally transmitted when you access a website, such as your IP address, browser type, device information, and information necessary for the website to function and remain secure.
Our website forms are not intended for submitting sensitive personal or medical information. Please do not submit medical records, diagnoses, X-rays, medication information, detailed medical history, or other sensitive health information through the general website contact form.
Under Mexican law, information concerning a person's present or future health can constitute sensitive personal data and receives additional protection.
3. How We Use Your Information
Information submitted through the website may be used to:
Respond to your questions or requests
Contact you regarding a consultation
Help arrange an appointment
Provide information about the dental service you selected
Communicate with you regarding your experience with Rio Colorado Dental Group
Request feedback or a review following your experience with us
Maintain and protect the operation and security of our website
Comply with applicable legal requirements
We will not use personal information collected through the website for purposes that are incompatible with those described in this Privacy Policy without obtaining consent when required by law.
4. Text Messages and Communications
If you provide your phone number and agree to be contacted, Rio Colorado Dental Group may contact you regarding your consultation request, appointment, or other communications related to your interaction with our practice.
We may also contact existing patients to request feedback or a review regarding their experience.
Rio Colorado Dental Group does not use information submitted through this website to operate a general promotional email marketing program.
Providing a phone number through the website does not authorize unrelated third parties to market their products or services to you.
5. Cookies and Website Technology
Our website may use cookies and similar technologies that are necessary for normal website functionality, security, performance, and user experience.
At this time, Rio Colorado Dental Group does not intentionally use the website to conduct behavioral advertising or targeted advertising and does not intentionally use Google Analytics or Meta Pixel for visitor tracking.
If we introduce analytics, advertising, or other tracking technologies in the future, this Privacy Policy may be updated accordingly and consent mechanisms will be implemented when required by applicable law.
6. Sharing of Personal Information
We do not sell your personal information.
We may disclose personal information to service providers when reasonably necessary to operate our website, process contact requests, maintain our technology, or communicate with you.
These providers may include website hosting and infrastructure providers, email and communications providers, Google services, and other technology providers used in the normal operation of our website and business.
We may also disclose information when required by law, legal process, or a lawful request from an appropriate governmental authority.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy applicable legal, administrative, accounting, or security requirements.
When personal information is no longer necessary for the purposes described in this Privacy Policy and there is no legal reason requiring its continued retention, it may be deleted, anonymized, or otherwise securely disposed of in accordance with applicable law.
This is better than arbitrarily saying “24 months.” Mexican law itself provides that personal data should be deleted, subject to applicable blocking/retention requirements, once it is no longer necessary for the purposes stated in the privacy notice. Cámara de Diputados
8. Your ARCO Rights
Under Mexican data-protection law, you may have the right to exercise your ARCO rights, which include:
Access your personal information and information regarding its processing
Rectification of inaccurate, incomplete, or outdated personal information
Cancellation of your personal information when appropriate
Opposition to certain uses or processing of your personal information
These rights are expressly provided under Mexico's LFPDPPP. Cámara de Diputados
To submit a request regarding your personal information, contact:
Please include sufficient information for us to identify you and understand your request. We may request additional information reasonably necessary to verify your identity before processing the request.
You may also contact us at this email address to request that we limit certain uses or disclosures of your personal information or to withdraw consent where applicable, subject to any legal limitations.
9. Security
Rio Colorado Dental Group takes reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, loss, alteration, disclosure, or misuse.
Mexican law specifically requires responsible parties to maintain administrative, technical, and physical safeguards appropriate to the information being processed. Cámara de Diputados
However, no website, electronic communication, or internet transmission can be guaranteed to be completely secure.
10. Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites and services, including Google and other services used to provide directions, communications, or other website functionality.
Once you leave riodental.com.mx or interact directly with a third-party service, that provider's privacy practices may apply. Rio Colorado Dental Group is not responsible for the privacy practices or content of third-party websites that we do not control.
11. Patients From the United States
Rio Colorado Dental Group is located in Mexico and serves patients who may reside in Mexico, the United States, and elsewhere.
Providing personal information through our website may therefore involve communications across national borders. Personal information collected directly by Rio Colorado Dental Group is handled in accordance with applicable Mexican privacy requirements and any other privacy requirements that apply to the particular processing activity.
12. Children's Privacy
This website is intended primarily for adults seeking information about dental services.
We do not knowingly use the website to solicit personal information directly from children without the involvement of a parent or legal guardian. If you believe a child has submitted personal information through our website inappropriately, please contact us at info@riodental.com.mx.
13. Changes to This Privacy Policy
We may update this Privacy Policy when our website practices, services, technology, or applicable legal requirements change.
The current version will be published on riodental.com.mx and identified by the “Last updated” date at the top of this page.
Material changes affecting how we process personal information will be communicated through the website or another appropriate method when required.
14. Contact Us
Questions, privacy requests, requests to limit the use of personal information, or requests to exercise your ARCO rights may be directed to:
Rio Colorado Dental Group
Av. 16 de Septiembre and Calle 7 #99
Col. Comercial
San Luis Río Colorado, Sonora 83449, Mexico
Email: info@riodental.com.mx
